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Color Trends 2009

Every year trade groups and companies devote tremendous time and energy researching and developing color forecasts to help product designers, interior designers and consumers create coordinated living spaces. We research and recap these forecasts and then create color palettes based upon the emerging trends from these groups.
 
For the last few years we’ve seen great consensus around the environment, going green and earth tones to reflect the trend. Then last year we saw blue enter into the earth tone theme representing sky and water. Well, for 2009 we are seeing a big shift from the green and brown hues into blue as the representative hue for being green. Being green is here for the long haul and blue is how it gets expressed in 2009. Accordingly, we’ve renamed our “Earth Tone” palette to “Green Palette” to better align with the concept rather than the hues. Being green is here to stay.
 
There’s also a continued focus in 2009 on travel and other cultures. Combined with an optimistic view on the economy, we’ve packed these vibrant colors into our Accent Palette. The future is global and bright.
 
Palette’s you can leverage in your home project:
 
 
StylishHome Green Palette
StylishHome 2009 Green Palette
The 2009 green palette can be used with major décor pieces and surface colors.
 
 
StylishHome Accent Palette
StylishHome 2009 Accent Palette
Accent colors with economic optimism and a global viewpoint.
 
 
StylishHome Neutrals Palette
StylishHome 2009 Neutrals Palette
Neutrals will be seen in major décor pieces and surface colors.
 
 
StylishHome Elegant Palette
StylishHome 2009 Elegant Palette
Elegant palette colors are often used in more dramatic presentations.
 
 
Color Marketing Group
Purple, Purple, Purple! - Emerging as a hot fashion color last fall, purple is not just a fad – it’s an entrenched trend, strongly influenced by the election.” “Purple is 2009’s ‘must have’ color.” The group is also seeing definite change in how “green” is represented, moving from green hues to blue. “There are watery blues, sky blues and a whole range of blues that now represent our commitment to living on a greener planet.” They now consider being green way beyond a trend, it is now a “given.” Blue is the new green. “Complex neutrals satisfy our urge toward classic colors in an economically challenged time.” The stand out accent-color for 2009 is yellow which brings energy to our economy. “Accents from India, China, and Turkey … oranges, turquoises and teals, reds, and yellows will abound in hues from far-away countries that now seem very near.” White is the new business color with finish contrasts of gloss vs. matte. White is what we now expect from business. Let’s not forget mauve, it is making a comeback and now used as a neutral or an accent.
 
 
Pantone Color of the Year for 2009
Pantone selected “mimosa, a warm, engaging yellow, as the color of the year for 2009. In a time of economic uncertainty and political change, optimism is paramount and no other color expresses hope and reassurance more than yellow.” The color is Pantone 14-0848 Mimosa.
 
 
Paint Quality Institute
The Institute says 2009 will draw from both nature and nurture. Like other forecasters, the economy is a weighty influence on their forecast. Tranquility colors and sustainable materials are important in 2009 offset by “lively colors and bold patterns” that will help the more tranquil living spaces. “Menswear” with navy blues, leather browns and rich grays shows a return to “artisanship” and “authentic materials.” Argyle will be used in paint patterns in family rooms.
 
 
Sherwin-Williams
The 2009 forecast from Sherwin-Williams is, well, huge. They see 24 hues across four trends. Techno-Color is inspired by new materials and environmentally-preferred materials. Conscious Luxury is a trend where consumers make “eco-statements through upscale purchases.” “Conscious Luxury shows how being ‘green’ can translate into being chic.” Local momentum taps into the farmers’ market and rooftop garden trend. Here recycled materials and handmade rule the day. Global Tapestry brings in hues from far-flung outposts such as Russia, East Asia and Latin America. They are also seeing an increased use in hues inspired from Buenos Aires.
 
 
ICI Paints
Their 2009 forecast highlights the importance of green as it is associated with both nature and science. Jade green in particular brings a sense of stillness, healing and balance. Jade green “works with glass, steel, concrete and combines with a cool palette of grey, soft blues, taupe and chocolate.” The experts at ICI have chosen cool jade 10GG 51/125 as their color of the year. We think of it as a fluid dark turquoise, beautiful and sophisticated.
 
 
About The Forecasters
Color Marketing Group is a not-for-profit association of color design professionals from over 20 countries that has been making color forecasts for over 45 years. In forming their forecast, their members hold a twice-per-year color conference where they consider influences on color trends such as social issues, politics, the environment, the economy and cultural diversity. Their forecasts are utilized by designers in a variety of industries.
 
Pantone was founded in 1963 and is an authority on color and color communication and matching systems. They produce the PANTONE VIEW Home, a comprehensive forecasting tool for the home furnishings industry.
 
Paint Quality Institute was founded in 1989 and operates 14 paint testing facilities throughout the world. They deliver information on paint performance as well as color trends, decorative techniques and innovative new ways to use paint.
 
RAL is an internationally leading colour standard for all professional users of colours in industry, trade, architecture and design. RAL has been an independent partner to the industry since 1927.
 
Sherwin-Williams, founded in 1866, is the largest producer of paints and coatings in the United States. Their color consultants have been giving expert advice for over 100 years. Architects and preservationists rely on their historically accurate Preservation Palettes to recreate and remodel historically important projects. Their experts even advised a 1939 conference on bus construction to make school buses yellow.
 
ICI Paints, makers of Glidden among many other brands, prides themselves on their trends expertise. Every year they define the latest international colour trends by reviewing findings from research groups, colour marketing and trade and retail exhibitions, and design influences from the worlds of fashion, technology, architecture, music, nature and popular culture.
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Re: Color Trends 2009

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